About Us

Our Goal is simple, to bring the very best brands from around the world to the Middle East.

With over 40 years of experience in the region we are well placed to develop the markets we operate in AND continue to service our partners

Since 1980, we have been bringing the latest and best products from around the world to the middle East. Our focus is on quality and value which is why we have a range of market leading brands that continue to delight our customers. Operating out of the regional business hub of Dubai we offer our partners the highest levels of service.

Over the years we have moved from trading to distribution and our evolution continues into marketing and business development. We have a solid track record of brand development and represent some of the top brands in their respective categories.